Google Announce Record Profits - most of them were Once Yours

Website owners the world over are expected to pay in excess of 52 Billion dollars trying to secure and then maintain search engines page one rankings for their websites in 2011. The uncontested global leader in the Search Engine market space is Google with annual revenues in 2010 of 29.3 Billion Dollars and second quarter 2011 growth of 32% over previous year http://investor.google.com/financial/t...ables.html. With only 15.8% of traffic clicking on SEM (Search Engine Marketing) ads the advertisers ability to sustain this level of expenditure has to be questionable. With SEO (Search Engine Optimization) programs delivering a whopping 84.2% of Search Engine traffic, choosing SEO over SEM seems to be a simpler business choice.

Problem is SEM and SEO is that are limited by the number of website that can be displayed on page one and with tens of thousands of websites competing for this space the determining factor is not the look, feel and content of a webpage but the price the website owner is prepared to pay for the privilege. If you doubt this in any way then have a look at the Google's revenue growth.

DNO the SEO Revolution is just what the name implies a fresh idea that will revolutionize the way website owners are able to secure a page one ranking.

Remarkably simple and highly effective, the DNO strategy cuts deep into the customers DNA confirming the thought process behind the way customers use Search Engines to find products/service on the internet. The strategy allows website owners to secure permanent page one rankings for less than $100 and unlike SEO and SEM where these ranked positions can only be maintained by paying 16% more each year DNO will never cost another cent.

SEO, SEM and DNO Cost Comparisons

I watched my first SEO (Search Engine Optimization) commercial on TV in Australia this morning.

Reload Media are offering a guaranteed Page-One Ranking from between $3,000 and $20,000 PA. if you are interested have a look at their website for more details. http://www.reloadmedia.com.au

This company also offers, SEM (Search Engine Marketing) guaranteed Page-One Rankings from $4,000 to $22,000 PA.

With 84.2% of website visitors clicking on SEO ranked listings why, would anyone consider paying $22,000 annually when the SEO program offered by the same company costs $20,000 and delivers 503% more traffic?

More importantly why would anyone pay more than $100 because that is all it will cost to use DNO the SEO Revolution.

Comparative costs over 10 years

SEO = up to $200,000
SEM = Up to $220,000 plus 16% each year based on Google's forecast growth rate $469,069
DNO the SEO Revolution = Buy a copy of the book $16.95 plus $80

Implement the DNO strategy and put between $200,000 and $469,069 on the bottom line of your P&L.

Seems like the choice is simple to me.

SEO Outperforms SEM

Independent research confirms 84.2% of Search Engine users click on organic (SEO) listings compared to 15.8% for SEM (PPC) ads.

So why will SEM advertisers spend over 52 Billion Dollars in 2011 when they could spend a lot less to SEO their website.

I guess the answer to that is, SEO is not an exact science and is incapable of delivering permanent or for that matter even sustainable results.

Why is DNO the SEO Revolution, because it delivers permanent page one rankings for under $100. For one of my clients recently I secured number one position on page one of Google for a brand new domain name in only one week at a total cost of less than $100 and that included, purchase of the domain name, 12-months hosting and website development.

If that is not a Revolution then I don’t know what else you call it.

Compare the options:

SEM

Costs: $5 a day = $1825 $50 a day = $18,250, plus 20% every year to stay on top
Results: Page one from day one conditional on you paying more than anyone else will
Permanence: As long as you are prepared to pay, $0.01 more than your competitor will
Volume of traffic:  15.8% of clients who search relevant keywords

SEO

Costs: $3,500 initially and $350 a month to maintain ranking
Results: Possible page one ranking within 3 – 6 months depending on competition
Permanence: No permanence as this is a highly competitive activity
Volume of traffic:  84.2% of clients who search relevant keywords

DNO

Costs: $100
Results: Page One Ranking within a week
Permanence: Permanent results
Volume of traffic: 84.2% of clients who search relevant keywords  

Website Development Tips

Recently I searched the term "website development process" on Google to determine what the industry considers the process to be. I was disappointed but not surprised to lean that only two of the top ten website developers mad any reference to the use of Keywords and in both instances, the reference was casual.

The ten websites varied slightly in opinions but all included the following, analysis, specifications, design and development, content development, code development, testing, promotion and finally maintenance and updating.

This traditional approached to website development is responsible for the creation of numerous first class design concepts that are both easy to navigate and very informative for the visitor. They are also responsible for producing websites that are poorly ranked by the Search Engines or incapable of being found other than by their URL.

Only one of the websites promotes the concept of SEO (Search Engine Optimization) and they recommended the process be started at the end of the development process. For the life of me I cannot understand why these so called "specialist" recommend doing this work at the end of the development process given this approach would require significant change to all the work performed thus far.

This industry needs to re-evaluate its approach to website design. Throw away the tradition approach and start building websites from keyword research that confirms what Search Engine users use to find product/services.

Keyword identified from keyword research should be used as part of page URL, page title, page description and H1 Tags, they also need to be included in the page metadata keywords.

Why is DNO a SEO Revolution

Why is DNO a SEO Revolution? Traditionally the SEO process occurs post website development, square peg, round hole, bigger hammer. DNO is a profoundly simple research methodology that defines the DNA of your customer, identifying the keywords they use to find your products/services and how many times those keywords are searched each month on Google.

Using this customer DNA to refine existing websites or develop a new websites is just part of the process. DNO the SEO Revolution results in a perfect fit, round peg into a round hole, but this is just the beginning. DNO takes the process to a new level, delivering permanent page one search engine rankings.

Importantly, you will never use SEO to secure or maintain a page one ranking ever again.

Take the money you are currently spending on SEO and put it straight on the bottom line!

SEM (Search Engine Marketing) or Pay-Per-Click advertising is one guaranteed way to gain a page-one ranking, as long as you are prepared to pay more than anyone else does for the privilege!

Imagine owning two or three of the top ten page one rankings on any Search Engine. Would you still feel the need to run a Pay-Per-Click program just to have a presence on page one? Scale back your SEM programs and put this money on the bottom line as well.
With an acknowledged 15-25%click fraud https://dld.bz/aqawX in the industry are you really getting value for your money or is someone else pocketing your profits?

To find out more about DNO the SEO Revolution and how to gain multiple Permanent page one rankings for under $100 and return profit to your bottom line, you will have to buy a copy of the Book. Importantly you had better buy a copy before your competitor does because you will not like what happens if they act first.